July 18, 2021

Is Your Organization's Name Hindering Its Growth? (Crain's Cleveland Business)

By Ann Kowal Smith
Executive Director, Reflection Point

Anthropologist and writer Zora Neale Hurston once wrote, "There are years that ask questions and years that answer."

Last year was all about questioning — our beliefs, our ideas and our business as usual. And while 2020 did not bring perfect vision, it provided perspective and, for many, an opportunity to better prepare for change and uncertainty. After a decade of business growth, we seized that opportunity to change our name and emerge from the pandemic with greater clarity of purpose and process.

Reflection Point used to be called Books@Work.

It was never about the books, as our old name implied. Donnie Wells, president of Taylor-Winfield Technologies in Youngstown, describes the process as the "unique use of literature as a tool to broaden worldviews with small discussion groups."

In the wake of COVID, these "intentional moments for reflection" allowed his team to be "hyper focused" on the elements of the business that they "could control: company culture, employee relationships, self-awareness and corporate strategy," to "reframe the 2020 lull to drive necessary business improvement."

Hence, our new name (yes, our clients helped us define it!) offered an opportunity to reshape the way we think and talk about our work in the service of our clients and the process of transforming the workplace at every level.

Read the full article at Crain's Cleveland Business.

Image Credit:
Mathilda Khoo on Unsplash.

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